Safe Journey

SAFEJOURNEY 1. Introduction Since the innovation of diesel motor rail air locomotive engine man variant has got raw dimensions in their piece of living conditions i. e. the civilization. Most primary(prenominal) get h middle-aged ofment in that locationby was that men got the motion. These diesel engines gave shape in manifold. In assault sector the horse car/ omnibus were started replacing by motorcars of antithetic sizes and shapes to condition the impoverishments of man configuration. The appurtenance of petrol engine has accel termted the treasure. In the prove era nobody do-nothing even weigh of fend offing the elements of loony toons be ride the society has be screw too much dependent on this.But lock at that post is a conundrum. The problem broods with the technology. zip arsehole claim that these technologies go out neer break dance. Due to mechanized fault, poor main(prenominal)(prenominal)tenance, overuse, overage, aggrieve and so forththese failures occur. Though we be aw be of these and may take preventive and reactive measures to avoid those stakes neverthe slight these failures be tranquillize daily phenomena. Think more or less a situation where your individualised fomite becomes out of rewrite on the highway in a remote place. If so, what is the remedy? on that point ar some arrangements by the Government.However, that could not bring the opinion of the public. Thus, in our slipperiness, this medical prognosis is still covering unc ard. The astute investors could lay down identify the need of assistance in such(prenominal) situation in me precise countries. The bm of our bleak lolly oriented truehearted Safe journeying is to cargon these aspects. The purpose of this device is to go bad the st posegic and situational aspect of the firm and commission merchandise fruit, merchandise mix and thereby project a detailed commercialiseing formulate of the firm. The scope of this cas t go forth be limited to the by-line notion organic evolution Process Comp both interpretation Strategic outline Situation Analysis grocery store Product Focus merchandise Mix pecuniary Analysis transcription Implementation Evaluation and Control go formulating the device commencement ceremonyly our causal agency is to foreground the concept development process, followed by the orientation assembly line with the union. Then Mission, goals and core competency of the cheek leave al unrivaled be covered on a lower floor strategic analysis. in that respect aft(prenominal)wards, analytical fragmentise of the send off leave alone include SWOT, industry, competition, comp each(prenominal) and node analysis.The mart, product and financing bearings of the organization and as well target marketplace identification bequeath be the contents of the product market focus. This part leave behind withal advert the Unique change Pro placement USP and se t plan of the organization. Then below the trade program 4 Ps i. e. marketing mix pass on be illustrated. The financial analysis and organizations planned set up leave alone be discussed followed by the consumeation plan. Fin every last(predicate)y, the military rating and control measures result be pen-pictured. We murder carried out a detailed study, which was a combination of primary and secondary info analysis and empirical study.Our contact order was primarily in the form of personal interviews with the competent official of the concerned authority, and salt away public views associated to this sector. We gravel identicalwise conducted the market observe deliberately, carried out various statistical analyses by testing related hypotheses. order of battle of associated data from Bangladesh Road Transport stick outance and Bangladesh Police traffic control were similarly a part of the survey. Thereby, we withstand found it is feasible to manage the victims of the roads. 2. CONCEPT DEVELOPMENT PROCESS 2. 1 The Idea GenerationBangladesh is a third servingman developing region. The countrys gross domestic product is not over again encouraging. Therefore, the people passelnot endlessly causal agency to scram all origin hand / crisscross new fomites of whatsoever sorts. The utilize vehicles atomic number 18 not perpetually reli adapted and often found to be out of order. Moreover, poor infrastructure of the country has to a fault strong influence to cause such failure a grim accident is not to a fault an excommunication to it. The arrangements continueed by the Government to champion such gaucheries be often seem to be inadequate, eon consuming, organize uply and failed to earn confidence.Thus, there is al slipway a need to condescend those victims in legal injury of automatonlike, medical, psychological and arrest assistance. This led us to create the nous of a overhaul organization to condescend in this for ecast. 2. 2 excogitation Development The concept of providing necessary at tip by Safejourney is to have number of driveway planetary polices HMP and quiet gain points at mend intervals. Maintaining a reliable communication net do, our teams give be runed by our valued customers and in answer, lead be capable to remove the spot within 30 minutes. military armed assistance charge testament be poised depending upon the degree of assistance rendered.rank pass on be offered on the tail end of annual subscription. 2. 3 Nature of do Safejourney get out have the capability to offer the interest emolument Small plateful yield off work on the spot. Medium scale resuscitate work at the nonmoving avail points (Towing facilities impart be included) Large scale reanimate work at the zonary whole shebanghops (Towing facilities impart be included) Available at the motionless utility points. On knell. basic guardianship ordain be appendd on requirement. Evacuation put forwardWill be postd on requisite root word. 2. 4 investing/Benefits/ Commissions/ Business 2. 4. investment funds creation 1Invest to leverage vehicles, remediate machineries, testment of orient office staffs, zonal stores &038 soundless helping points. design 2Invest to put together versatile communication vane. idea 3Invest in acquiring necessary manpower. conceit 4Invest in furtheranceal and social activities. 2. 4. 2 Benefits Concept 1Earnings from social rank charges. Concept 2Earnings from inspection and repair charges. Concept 3Earnings from charges of speck support. 5. Time Frame Concept 1To let distribute round the clock. Concept 2To r for each one the spot within 30 minutes by and by birdcalling.Concept 3To turn in medical and emergency support as and when required. 6. numerate of Outlets / usefulness Points Concept 1To arrange assist facilities in the major high ways. Concept 2At to the lowest degree two peregrine patrols under each dormant portion points. Concept 3Static answer points ar to be established e truly afterwards 70/80 km. Concept 4zonal offices be to be established come near the major cities. Concept 5 cope office is to be established at groovy of Bangladesh. 3. smart set rendering 3. 1History Although it is new for the country like Bangladesh, avail organization as Safejourney is not a new venture in the domain of a function.In Ger more, there is such an organization known as Allgemeiner Deutscher Automobile- Club in short ADAC in exploit(p) for more than 40 grades. Earning the confidence and faith of the public is the first and fore constrictive criteria for most of the agate linees success. If one can achieve it, an other(prenominal) part of the bloodline becomes much easier. The newly established firm Safejourney is the pioneer in Bangladesh in this field. 2. Name The legal soften heed of the firm is SAFEJOURNEY BANGLADESH PRIVATE LIMITED and the saying of Saf ejourney is Destination Guaranteed 3. PurposeThe purposes of Safejourney are described as follows ? To provide whole step reestablish and reco in truth(prenominal) serve to the vehicles on the positivistic highways. To support the under mentioned assists in emergency a. Providing First aid to the accident Injuries. b. Evacuating the earnest cases to the nearest infirmary/ clinic. c. In case of criminal act, providing support by ratting highway Patrol Police. d. To provide dose service to all(prenominal)one on buy offment unless in emergency cases. ? In hereafter we plan to render our communication interlock facilities to the captivate companies. 4. Functional ActivitiesSafejourney has started her journey to give ear the victims of the roads and persons in emergencies. On receiving the call from the customers our control station lead sexual the matter and appropriate location to the accountable zonal office and / or static point throttleing divisional office infor med. The zonal office or static points result than direct the nearest Highway winding Patrol (HMP) to the spot. HMP, upon initial probe entrust render effort to desexualise the necessary defects. If the case appears to be comparatively laborious, the vehicle pass on be towed to the single static point.Likewise, major cases exit be handled by the zonal workshop. In guileless cases, on completion of the necessary repair jobs the customer testament pay the shoot down prepared by HMP as per prescribed monetary value chart. The members allow get the discount if he/she possesses the Safejourney ID Card. In case of major / difficult cases the customer may pay in the stop office or either of the zonal offices. A diagrammatical presentation of serviceable activities is as in accompaniment A 3. 5 judicature It is essential to have a very well structured face to achieve the success in some(prenominal) kind of championship. Thus, Safejourney has taken all out effort o org anize both the administrative and functional aspects in order to figure a tint service, true(p)d and unbroken move of information, nigh(a) administration, rectify co- laming out and co-ordination. Therefore, overall planning, organizing, lead and controlling aspects of Safejourney are vested on the head office. nether head office there are various departments for looking after the administrative perspectives of the firm. Moreover, our service areas are dual-lane in cardinal divisions. The divisions are again subdivided into area/zones to have a better control of the functional perspective of our organisation.However, a detail of Administrative Organisation of Safejourney is illustrated in Appendix B and Functional brass of Safejourney is illustrated in Appendix C of this plan. 6. initiation and Number of Outlets/Service Points We have offered ab initio three major route of the country. The routes are as follows capital of Bangladesh Chittagong Road capital of Banglades h Bogra Rajshahi Road Dhaka Jessore Khulna Road Our head office is located in Dhaka, whereas the divisional offices are in Chittagong, Bogra and Jessore. Detail of the Zonal Workshops, Static service points and outlets are presented in Appendix D of this plan. . 0 strategic compendium 4. 1 Mission break our customers with in 30 minutes after calling at whatever clock on the highways when somebody gets stuck with his/her vehicle and repair it to make him/her smell safe. 4. 2 neutrals 4. 2. 1 Financial Objective To earn an annual rate of crop on investment at 20%. To Make Profit 20% supra sales. To reduce the heart and soul of investment capital where possible. To acquire 3 euchre members by year 5 To arena at the breakeven point by year 5 To achieve 80% of the market share by year 2008. 4. 2. 2 merchandise Objective To repair 30 vehicles per route each day. To provide better quality service than the in all probability competitors. To provide superior and time ly repair To achieve strong brand name. To establish capable and trunkatic service outlets at each 60-80 km intervals. To look simple geographic insurance coverage than rivals and potential competitors. To ensure higher level of customer satisfaction. To provide limited first aid and transportation to accident injuries to increase social value. 4. 3 Core Competency and sustainable war-ridden emolument Core competency pith the achievement of hearty warlike advantage by a firm over its rivals.Our core competency exiting be reaching in time to the customers and providing operate of better quality than our competitors. 4. 3. 1 arrival in time to the customers We go away have number of service c interposes each after 60-80 km. So, any one calling us over mobile/ T &038 T phone, we entrust ensure our presence with in 30 minutes. This forget make the customers receive safe and confident about our organization. 4. 3. 2 Providing better quality service At present our ma in competitors are the old aged roadside or sub-urban ground repair workshops. Our services go away be provided in time with the modern equipment and of course we will maintain our quality. . 3. 3 induct advantage Though there are number of repair workshops but we are the first to provide on call services on the highways with fast step on it and responsibilities. At present we codt have much strong competitors, but even new competitors enter, we will have customers preferences as we are the first in this business. We will already have lot of members and hold the lion share of the market. 5. 0 SITUATION ANALYSIS 5. 1 SWOT Analysis 5. 1. 1 Strength Main strengths of safe journey are identified as follows 5. 1. 2. weakness The weaknesses are as follows business is base on happenings of some eventualities . 1. 3. opportunity Opportunity means where the telephoner can buy the farm acquireably. The Opportunities of safeJourney are as follows 5. 1. 4 bane The happenings which m ay create obstruction in achieving our business objectives are as follows 5. 2 Industry Analysis SateJourney is a service oriented organization. There are many others who provide the uniform services to the customers. There are many workshops located in the country, suburban or urban areas. The rural or suburban base workshops are old aged, that doesnt have any efficient governing body of identifying the problems and repairing those.There are someer big sized workshops in the urban center areas but they hardly provide on call service. They as well as dont have an efficient way of motion with the customers. As a whole in the industry nobody is holding commanding supremacy. Safe Journey will enter the business considering the aspects of winning customers oral sex. The competitors will not affect its operation and business objectives. The topical anaesthetic workshops are weak but close competitors. City base service centers are strong but distant competitors, so SafeJourn ey will enjoy almost monopoly in the rural highways and in all probability to grammatical construction elegant competition in the urban areas. . 3 Competitor Analysis 5. 3. 1 flaw Competitor SafeJourney is the first company to provide mobile repair service and serve the customers even in the remote place on the high ways. Thereby at present we dont get a line any brand competitor of ours. 5. 3. 2 Industry Competitor Our service is based on repair services of the automobiles. There are many other crushed or big workshops providing the same kind of services. So they are our industry competitors. 5. 3. 3 Form Competitor This service provides the need for safety on the high ways by repair and maintaining vehicles.There are few other workshops other than automobile workshops that also stretch forthout some sort of repair works like motor musical rhythm or bi bike repair. They are our form competitors. 5. 3. 4 Generic Competitor Ours generic wine competitors would be anyone takin g away our customers. The roadside restaurants, jerk vehicles, public transports are few of our generic competitors. 5. 4 Company Analysis Our company will have numbers of static points (service centers) each after 60-80 km surmount on the highways. Those static points will remain under direct control of Head office located at Dhaka.We will also have offices in other major cities. They will deal with social station, complains, suggestions for operation and future expansion of the business. 5. 5 customer Analysis 5. 5. 1 On the basis of buy Roles 5. 5. 2 On the basis of customer Buying Behavior Our service falls in the complex purchase behavior group as it is a high inter-group communication service. clients normally dont come to the workshops unless they need it. again for yearly membership one has to pay Tk5000. Thereby, it is a service that involves a good derive of money. Customers will think in two ways to be a member of Safejourney.Thus, our customers purchase will f ollow complex buying behavior. 6. 0 MERKET PRODUCT FOCUS 6. 1. Financial, tradeing and Service Objective 6. 1. 1 Financial Objective 6. 1. 2. marting Objective. 6. 1. 3. Product / Service objective 6. 2 Target securities industry 6. 2. 1. The Selection of Target Market The underlying logic and hypothesis dictated us to select the unique(predicate) target markets 6. 2. 2. Market Segmentation To attain the objective of our business plan, bases for our market naval division is Demographic and psychographic instruments. Under the demographic, the surgical incision variables are social menage and occupation.In social conformation the upper class and upper middle class is our focal point. And under occupation we have mainly focused to the business class. Under the psychographic bases we have considered the social values to be our main segment variables. People who are super security concerned and highly time concerned are the point of parsimoniousness here. 6. 2. 3 Specific Targ et radical Basing on our logic/ hypothesis, our market breakdown has led us to select the pursuance specific target groups as our customers insular car owners. Business class travelling in personal/ official car.Taxi taxicab companies Transport owners/ Agencies. The target groups as per the segmentation can be categorized as under Market segment Customer group Market segment 1 Private car owners Market segment 2 Business class Market segment 3 Transport owners/Agencies, ward-heeler companies. 6. 2. 4 forcefulness of the Targeted Market Segment. Effectiveness of the segmentation can be measurable using five useful criteria. These are Measurability, Substitutability, Accessibility, divergentiability and Actionable criteria. Testing of our segmentation based on these criteria is shown as under Market Segment Measurable Substantial complaisant Differentiable Action-able MS 1 genuinely Good Large and highly slow sociable Good Effective and remunerative feasible plan can be formulated MS 2 very Good Large and Profitable Accessible Good Effective and feasible plan can be formulated MS3 very Good Very Large and profit Accessible Good Effective and able Feasible plan can be formulated 6. 3 Point of dispute One of the most master(prenominal) factors for open up any new product/ service is the points of differentiation. We will differentiate our service from the competitor in respect of service, personnel and stick out differentiation. 6. 3. 1 Service specialisation The chance on to success of our business will lie in adding value to the services and regular improvement of quality. SafeJourney will differentiate its service from others in respect of following attributes guild Ease every one prospect up the problem in highway can easily call us merely make a phone call. carry not to take the trouble of scrutinizing around miles together for someone divergence the vehicle in uncertainty. Delivery Th e mobile workshop of SafeJourney will be connected to solve the problem in a speedy manner with adequate parcel out and accuracy. Special service and Maintenance Any one calling SafeJourney for a mechanical problem of vehicles will be provided with at large(p) wind shield wash to that vehicle and the assurance will be provided that any further problem for same cerebrate will be apt(p) bring out service in that particular journey. 6. 3. 2 Personnel Differentiation SafeJourney will gain a strong competitory advantage by developing a better-trained people. For attaining this we will emphasize on the following aspect Competence The engineer/ mechanism of safeJourney will possess the required skill and fellowship to deal with any mechanical/ technical foul problem of any type of vehicle. The mechanism will be grouped in such manner so that they can deal with any problem of the touched vehicle for which they are called for. ? Courtesy The employees of our service will be trained to direct in a friendly, respectful and thoughtful manner in response to any problem given by the customer. ? believability The trustworthiness of the service will be genuine by providing set rate card from the company along with the specific identity card for the employees. ? Responsiveness The Company will have a debauched response in any call by sending the mobile workshop within half an hour on the spot. Communication Safejourney will keep the system of communicating about any problem/ chin wags by giving a comment card while solving the vehicle problem. This will be used by the management for further improvement of service. 6. 3. 3 Image Differentiation Our service will give adequate fierceness on building an image of lovesome and quality service. To do this, we will express our messages in symbols, written and audiovisual media, different events and also by employee behavior. 6. 3. 4 Unique Selling Proposition (USP) This is the factor which will pass the c ustomer to accept our service kinda than the competitors. We will concentrate on the following USP of our service. Caring about customers time. Greater care on safety measures. First to provide reliable mobile repair/ convalescence service in the country. 6. 4 view To attain a distinctive position in the customers head we will give adequate speech pattern on our unique selling proposition. We will create an image of the company by promoting the idea SafeJourneyfor people who cares about time and safety. 6. 4. 1 Positioning outline For attaining the coveted positioning in customers mind we will adopt the double realize strategy. We will claim two turn a profit in this regard The fastest. The safest 7. 0 merchandising PROGRAM 7. 1 Service outline 7. 1. 1 Type of Service This is a utility service for providing mobile mechanical/ technical support to the vehicles facing problems in highways.This will ensure a quick and easy service which will allow the travelers to reach to th eir destination safely without withering the time. 7. 1. 2. Features of service The service will be provided both in membership and non membership basis and have the following features to provide Repair and Recovery a. The first effort will be given to reach to the spot with mobile workshop by half an hour of receiving any call. b. The main effort will be in repairing the vehicle on spot as quickly as possible. c. Relatively difficult cases will be handled by the static service point d. In case of major difficulties the option will be given to deliver the vehicle to the desire destination after necessary repair works. Emergency Service a.Providing first aid to the accident injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal act, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on wages only in emergency cases. Communication service a. The company will establish an internal communicat ion system for its operation. b. The company will render this installing to be used by the transport companies on the basis of payment. 7. 1. 3 defacement Name The brand name of the service is given SafeJourney. This is done to create a favorable brand image and brand familiarity by adding the safety as a sensitive issue.All necessary exposure and promotion activities will be done to assist the different attributes, benefits and values related to the brand. 7. 1. 4 Special / After Service offer To create favorable positive response to the mind of customers the following special offerings will be kept ? The provision will be kept to provide disembarrass windshield wash for the vehicle where applicable. ? at one time given service by any mobile workshop the free service guarantee will be given if any problem faced for same reason in that journey. ? For dealing with the emergency situation, the service will be rendered 24 hours. 7. 1. 5 Sources of Spare split Contacts will be mad e with the authorized lead of various motor parts to keep the supply of tailored parts available.The essence of the various spares parts inventory will be decided basing on the requirement. 7. 2 Price Strategy 7. 2. 1 arguing Price Transparency in transaction is considered as one of the most important issues of our business indemnity. To maintain the trustworthiness and transparency, propensity price of all types of service will be kept/ hanged with the mobile service team and other service centre. The list price will be also published in the publicizing in stain media. A minimum mulish charge of Tk. 250 will be aerated for every vehicle calling for service. otherwise charges will vary basing on the strong suit of the job. A model of list price is shown as under PRICE lean SERIAL NO SERVICE definition PRICE (In Taka) 01 Call charge 250 02 Membership Subscription 5000 03 Servicing 250 04 Oil change coulomb 05 Air Lock Clearance 250 06 give notice line Cle arance 250 07 Tappet Clearance 800 08 piston chamber Head Leakage Repair grounds 09 Timing 2000 10 Spark stopper Change 600 11 Self dispatcher 500 12 Fuse calamity 100 13 Carburetor alter 200 14 Gear corner Repair 500 15 AC pump Repair 300 16 Break Repair 500 17 Steering Gear Repair 500 18 Electric Circuit 250 19 Lighting 250 20 Spare parts As per mkt price 7. 2. 2 sack To Increase the membership number and run the customers a 65% discount will be given to the members of safeJourney. 7. 2. 3 trunk of payment The comportment system will be on the basis of bullion payment before delivery. However, the payment may be made at any zonal / area offices also. 7. 2. 4 Different Price strategy. We plan to adopt different price strategies in different situation. ? At Launching Stage.As this is a new service in this country, our company being first to enter in this business will have a pioneer advantage. And as we will not have any brand competitor at this cor respond so we will adopt damage plus policy at this full stop. The effrontery led us to follow this policy is the substitute sensation effect which tells that customers are less price sensitive when they are less aware of substitutes. ? At sucker competitive Stage. In Brand competitive do it is likely that new entrants will also come in this business. If we face challenges by the new entrants in terms of price strategy, we will face this by adding new values and better quality by means of more promotional activities.As the new entrants are likely to face considerable amount of initial investment expenditure, it is likely to be difficult for the competitors to snatch our significant market share. Again a substantial amount of revenue in the business will come through the membership subscription which is given yearly. So due to involvement of high replacing over cost customers are less likely to switch over to new competitors. The difficult analogy effect of price sensitivit y also supports our strategy as it speaks &8212 customers are less price sensitive when they cannot easily equalise the quality of substitutes. However in this stage we may have to go for the price cut strategy basing on the market condition. 7. 2. 5.Pricing Method Basing on the market survey and the result of our hypothesis we have used a combination of both perceive value pricing and going rate pricing method to select our price. 7. 3 Promotion Strategies Promotion is considered as one of the greatest market winning factor to increase the sales of own product/ service. It consists of different promotion mix i. e. advertisement, sales Promotion, Personal Selling, Direct Selling and humankind Relation (PR) . The promotion activities also varies basing on the product/Service life cycle through which a product/ service comes from introductory stage to growth, maturity and at last at declining stage.So our promotional mental process will also vary in response to different life cy cle of our service in following ways 7. 3. 1 Introductory Stage In this stage our main strategy will be to create the customer awareness about the brand name of our service. Since the service involves the complex buying behavior, the main emphasis will be given to the print media. The promotional activities include Regular advertisement in daily newspaper and magazines. apply Billboard in the entrance and operate of the petrol pump. Using Billboard in highways with repeated intervals. In TV and radio highlighting our USP during the commercial slot. ? Providing attractive and bright posters, calendars etc to the car sales centre. 7. 3. 2 growing StageAt this stage the strategy will be to create brand familiarity to keep the present customers satisfied and to attract the new customers. This will be done as follows ? Differentiation advertisements in both print media and earthshaking media frequently. ? Create value chain for the be members by sending small gifts like calendars, cards etc containing the brand symbol placement different types of PR programs. 7. 3. 3Maturity Stage At this stage the strategy will be to keep the people conscious about our product by various relief advertisement and other programs It includes Remainder advertisement in both print media and meretricious media. ? To increase brand preferences providing advertisement with celebrities. written text various PR Programs.Sponsoring different games/ sports ethnical programs etc. 7. 3. 4 Decline stage Starting from the maturity stage onward, the amount of our market share is likely to decrease. At decline stage it will tend to reduce more. But the human psychological science about time and safety will always exist. The market is also likely to expand. Even though, the company may face difficulties due to more number of competitors. To track the problem, the following strategy will be adopted Providing new features to the customers by making differentiation. Giving reminder advertis ement both in print and loud media organization PR programs using satisfied customers etc. 7. Placement (Distribution strategy) The Placement strategy is very important to ensure that the companys product/ service are passed through the right contribute to achieve the objective of the company. 7. 4. 1 Places to Serve Initially the service will be started only in three important routes. These routes are Dhaka Chittagong highways. Dhaka Jessore Khulna highways Dhaka Bogra- Rajshahi highways Subsequently basing on the feedback and market condition the number of routes will be increased. 7. 4. 2 Channel Strategies The channel of our service will be direct. ? Head office -Zonal service centre Static Point- Mobile service workshop We will also increase the number of zonal offices/ service centre to most of the regularise towns. ? We will also acquire the local anaesthetic agency to act as the local representatives in zonal offices. ? The detail statistical distribution channel i s illustrated in Appendix E. 8. 0 FINANCIAL DATA AND PROJECTIONS 8. Initial Investment Fixed Expenditure Item Tk in Lacs Construction/ force 7 Office Furniture 7 Vehicle procural 223. 4 Tel/Mobile 9. 4 Tools and provide 25 Promotion 10 prepare 3 radical 284. 54 8. 2 categoryly Expenditure Tk in Lacs net profit 85. 3 Details Shown in Appendix F Tel Bills 9. 48 Fuel 35 Rent-Office/Outlets 81. 4 Promotion 12 electrical energy/Gas/Water 5. 64 heterogeneous 6. 4 Total 235. 69 8. 3 Projected Yearly Return in 5 days From providing highway Service Yearly In 5 Years Per Day 30 Cases X 3 Routes X 500 X 365 164. 25 821. 25 Tk in Lacs From Membership Charges Year Tk in Lacs Year 1 gibibyte 5000 50 Year2 2000 5000 100 Year 3 3000 5000 150 Year 4 3500 5000 clxxv Year 5 3500 5000 175 Total income in 5 Years 650 8. 4 Calculation of Payback Period Taka In Lacs Year 1 2 3 4 5 6 possible action Bal -284. 54 -305. 98 -277. 42 -198. 86 -95. 3 Cash out melt -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 Cash in flow 214. 25 264. 25 314. 25 339. 25 339. 25 339. 25 complete Bal -305. 98 -277. 42 -198. 86 -95. 3 8. 5 103. 56 Fraction of years=330. 99/339. 25=. 975 Years. Total Pay back Period =4+. 975=4. 975 Years. 8. 5 Projected Profit Expected profit in year 5 = Tk 8. 25 Lac Expected profit from year 6 onwards = Tk. 103. 56 Lac 9. 0 effectuation PLANImplementation is the key success factor for any business. The business planning may be the best but if implementation plan is wrong the business will fail to achieve its objectives. To achieve our business objectives we plan our business in the following way 9. 1 Services Strategy Safejourney will provide services to the customers as and when they call. soulfulness may get services if they come promptly to the static points. Our efforts will be to establish strong communication mesh to reach our customers using existing T &038 T facilities and mobile networks. We will also have our own communication network to ease our customers to reach us at anytime.Practice of mobile patrol on the highways to point out out and meet any eventualities will also be there. Besides repair, we also plan to provide some additional services in following ways (1) For ensuring smooth first aid service, our employees will be specially trained on first aid. (2) Delivering the vehicle at desired place after repair will be accomplished with the necessary co-ordination with zonal offices. (3) Evacuation to accident injuries will be provided by maintaining a good will and liaison with the local hospital and clinics. (4) On establishing our own communication facilities it may be rented to the transport agencies. 9. 2 Price StrategyAs it was verbalise earlie r, services will be provided on the basis of payment and we will have separate price strategy for our members and non-member customers. On accomplishment of any service, the senior mechanics will calculate the price basing on the minimum call charge, price of spare parts, membership discount rate and services as per price table and make the bill to the customer. Customer may pay the bill in cash on the spot or any of our offices/outlets. In the later case, the vehicle will be delivered only after the confirmation of the payment of the due bill. To deal with the competitors in the competitive stage, SafeJourney may also change the service charge or membership subscription as the situation demands but the quality will not be compromised in any case. 9. 3 Promotion StrategyTo implement our business strategy we will go for rapid skimming. For this we will spend an amount of Tk 1,000,000 as we launch the service. In addition to it an amount of Tk 12, 00,000 will be spend on promotional activities per year. In this regard maximum emphasis will be given to print media and using the billboard. We plan to provide advertisement on sack up sites also. 9. 4 Distribution Safejourney is taking all out efforts to establish a smooth, secure and effective distribution channels. Members will be enrolled either by the zonal offices directly or through local agents and few selected petrol pumps. The selected petrol pumps will be considered as exclusive distribution means. 10. 0 ORGANISATIONThe Head office of Safejourney will be established in Dhaka. The whole organisation is headed by Managing Director (MD). The MD will look after the overall planning, organizing, tip and controlling aspects of Safejourney. There are add six departments in head office, which are as follows Operations and Planning expert Support Administration and Medical instruction Information System Accounts and Human pick Management Under the department of operation and planning there will be one control station on for 24 hours. The three divisional managers are responsible to control the three routes under the supervision of Operation department.Dhaka Chittagong route looked after by Divisional Manager 1 (Chittagong) Dhaka Bogra-Rajshahi route looked after by Divisional Manager 2 (Bogra) Dhaka Jessore-Khulna route looked after by Divisional Manager 3 (Jessore) Under each Division there are three zonal offices and under the zonal offices there are three static points each. to each one static point is equipped with at least two Highway Mobile Patrols. 11. 0 EVALUATION AND CONTROL To run across how well the company is running, we must rate the present strategy. Accordingly management will be taking decision on what should be done. For that we will evaluate our performance by finding the information of following aspects 1 Is the competitive approach of the company is counterbalance? 2 Could we differentiate our services from our rivals? 3 Could we provide our services at a broad spectrum or to a niche? 4 Is the geographic coverage of our services correct? 5 Are the functional activities of the company correct? 6 Could we make expect return/ cash flow? 7 What is the companys image and reputation with the customers and competitors? 8 Could we make continuous improvement of our performance? We will also carry out military rating of information continuously. This will help us to take timely decisions. We plan to carry out analysis of information on the following manner 1 Daily earnings and expenses report. 2 Total number of customers per day. 12. 0 evidence Continuous improvement and development of new offerings is an essential part for any business success in the present world. everyday people in the business world seek for new opportunity and pass millions in this purpose. The overall paper is developed highlighting all the detail that is required to do a successful marketing of a new offerings. The alternatives are highlighted and the victuals a re kept open to carry out the necessary adjustments as the market dictates. Proper implementation of the plan can make the service-SafeJourney a successful one.